Paris, February 26, 2026  – Following a pilot program conducted by Valiuz (a Retail Media and data alliance agency) and Imediacenter (a pioneer in the in-store retail media market), at the Boulanger Englos store—the brand's flagship in Northern France—the household appliance and multimedia expert has announced the large-scale rollout of its in-store Retail Media offering across much of its national network. The objective is to provide brands with a high-impact, omnichannel ad

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Valiuz has analyzed data from 13 retail leaders throughout 2025 with one objective: to provide a reliable portrait of the ongoing GEO revolution.

Artificial intelligence is transforming how we buy, sell, and manage data. However, contrary to some claims, it does not dehumanize commerce; it makes it more relevant.

Following the initial market announcement last September, Valiuz and Groupement Mousquetaires are finalizing the merger of their respective Retail Media activities—Valiuz and Infinity Advertising—this new term.

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2025 was a game-changer for Valiuz. We brought together the strengths of ADEO Retail Media, Imediacenter, and Infinity Advertising to become one single, united team. 🤗 Now, let’s look to 2026. Our vision is clear: becoming the European leader in Retail Media and Data. No big speeches—just action, data, and tangible impact for retailers, brands, agencies, and shoppers. 🎇 To our clients, partners, and teams: thank you for your trust. It is this collective energy that is our g

Powered by data, this programmatic solution enables the targeting of in-store advertising campaigns based on geolocation, time, and real-time foot traffic, setting a new standard for effectiveness in retail media.

Following an initial collaboration announced at Leroy Merlin last September, Valiuz (Retail Media Agency and Data Alliance) and Imediacenter (a pioneering advertising agency in the in-store retail media market) are joining forces to address a new vertical: the home appliances and multimedia sector, with Boulanger.

The Retail Media Network of Valiuz and Tecnomat, a key player in the Italian home improvement and construction sector, today announce the signing of a strategic partnership agreement. Thanks to this agreement, Valiuz will be responsible for the commercialization and management of Tecnomat's Retail Media activities.