Appointment:Valiuz accelerates in Poland with the appointment of Magdalena Wójcikas Country General Manager.
Valiuz, France’s leading Retail Media network and data alliance, today announces the appointment of Magdalena Wójcik as Country General Manager for Poland. Based in Warsaw, she assumes full responsibility for the local development strategy in this key country for Valiuz.
In Poland, where the Retail Media market is entering a new era of growth, Valiuz aims to accelerate the structuring of its operations, develop its omnichannel offering, and support the ramp-up of its local partnerships.
Magdalena Wójcik: 20 Years of Experience in Retail Media
An economist and experienced executive, Magdalena Wójcik brings twenty years of experience in business creation, development, and commercialization. Based in Warsaw, she has built most of her career within the Polish retail, e-commerce, and media ecosystem.
Before joining Valiuz, she notably led the growth and commercialization initiatives for Żabka Ads, Żabka's Retail Media ecosystem driven by transactional data and omnichannel touchpoints. Within the Modivo Group—which notably includes CCC, MODIVO, and eobuwie—she also directed Revenue Operations Ads Retail Media and media buying, taking responsibility for the strategic development of Retail Media, advertising services, monetization, and strategic partnerships across several international markets.
A graduate of the Cracow University of Economics, Magdalena Wójcik brings to Valiuz seasoned expertise and a sharp perspective across all Retail Media disciplines.
In Poland, 3 Priorities for the French Leader
Over the next twelve months, Magdalena Wójcik will focus her efforts on three complementary initiatives:
Building and scaling an omnichannel Retail Media ecosystem:
Valiuz will continue to integrate customer intelligence, on-site and off-site environments, CRM, and in-store capabilities to cover the entire path to purchase.
Developing commercial partnerships:
Following its work with Leroy Merlin, Valiuz is preparing to ramp up new partnerships with Auchan and Decathlon, while strengthening its network of agencies and advertisers for 2027.
Establishing market standards and structuring the local team:
Valiuz intends to help advance measurement practices—particularly regarding incrementality—and gradually build out its Polish team to support operational growth.
« Poland has all the assets to become a benchmark Retail Media market in Central and Eastern Europe. Our ambition is to rapidly build a high-performing, measurable omnichannel ecosystem tailored to local realities, by bridging customer insights, media activations, and the business objectives of retailers and advertisers.» l Magdalena Wójcik, Country General Manager, Valiuz Poland.
«Magdalena Wójcik combines a deep understanding of the Polish market with international experience in growth, monetization, and account management. Her appointment reflects the maturity Valiuz has reached in Poland and our determination to take it to the next level..» l Frédéric Marty-Debat, Global Retail Media Development Leader, Valiuz
Poland is currently a strategic market in Valiuz's European rollout.
By strengthening its local leadership, Valiuz is supporting the market's transition from an entry phase to a phase of acceleration, operational structuring, and the deployment of more qualitative and measurable Retail Media solutions.
This presence is also intended to serve as a regional foundation for its broader European ambitions.
PRESS CONTACT
AGENCE LEON -Gaëlle LEGRIS
gaelle@agence-leon.fr - +33 6 26 14 14 90
