After integrating the advertising inventories of Auchan, Boulanger, and Kiabi, Valiuz welcomes the teams and advertising assets of ADEO's brands, thereby consolidating its unique market position. This new merger allows Valiuz to extend its existing offer with new verticals and strengthen its presence in Europe.

Kiabi, a leader in affordable fashion, continues its diversification with the launch of its Retail Media offering in partnership with ValiuzAdz. This new step is part of a clear ambition: to support families at every stage of their daily lives by providing a rich, accessible, and diverse experience, both online and in-store.

Valiuz Adz, Retail Media agency of the Valiuz alliance, and Boulanger today announce a strategic partnership. From September 2024, Valiuz Adz will market e-Retail Media activation offers for Boulanger (audience extension, on site) based in particular on the Kamino technological platform. The objective: to offer brands an integrated solution, combining performance, innovation and customer knowledge.

Valiuz Adz, retail media agency of the Valiuz Alliance which brings together around twenty brands counting among the French population's favorite brands, announces today that it has entered into a strategic partnership with LiveRamp, leader in data collaboration platforms.

Auchan France and its Retail Media agency Valiuz Adz, choose Kamino Retail, the new generation Retail Media platform, as a technological partner to develop and operate Auchan's on-site activation offer.

Valiuz launches Valiuz Adz, in partnership with Auchan and Boulanger, a unique Retail Media solution

This partnership allows the advertising agencies of Prisma Media Solutions, Canal+ Brand Solutions, Dailymotion Advertising and Valiuz to activate the largest data base in retail in France (55 million unique customers and 17 prestigious partner brands) within the media of the Vivendi group.

By choosing Equativ, the independent French adtech, Valiuz, the data alliance the most powerful retailer on the French market, accelerates and structures its offer.