Valiuz Connect Integrates Intermarché, Becoming the First Retail Media Platform to Unify 27% of the Grocery Market
- 4 days ago
- 3 min read
With the addition of France’s No. 2 food retailer, Valiuz offers brands unprecedented unified measurement across four major banners, confirming its status as the new market standard.
PARIS, February 17, 2026 – Following the announcement of its merger with Infinity Advertising, Valiuz has reaffirmed its European leadership and its ambitions within the grocery segment. This ambition was solidified on February 2nd with the integration of Intermarché campaign measurement into its Valiuz Connect platform, which originally launched in June 2025. By consolidating Intermarché's data alongside Auchan and Chronodrive, Valiuz Connect now enables advertisers to measure performance across a 27% grocery market share via a single point of entry.
Valiuz Connect: A Proven, Pioneering Technology
Active since 2025, Valiuz Connect is the only platform on the market capable of processing these data volumes in real-time, ensuring consistent multi-banner Retail Media performance tracking for advertisers and their media agencies.
By centralizing insights into a single interface, the platform optimizes responsiveness, enhances campaign personalization, and ensures the reliability of key on-site indicators. For advertisers, the benefits are immediate: an end to data silos, time savings, total autonomy, and, above all, the clarity of unified data for budget arbitration.
Valiuz Connect offers unique analytical depth by reconciling the total customer journey: In-store sales, Drive-through (click-and-collect), and ROPO impact (Research Online, Purchase Offline)—all featuring modular attribution windows that provide advertisers with greater flexibility and autonomy in campaign analysis.
Finally, Valiuz Connect offers measurement certified with the eRetail Data Trust by the CESP (Center for the Study of Advertising Media). This certification evaluates eight key indicators in on-site environments—a distinction held by very few players to date, which is expected to drive market-wide measurement standardization in the short term.
Intermarché: The Grocery Banner with the Strongest Current Momentum
In 2025, Intermarché captured a 16.7% total market share (+0.5 points vs. 2024), saw 13% growth in e-commerce (vs. 5.5% for the rest of the market), maintains the largest "Drive" network in France, and boasts a point of sale every 10 km.
Since the integration of Intermarché into the platform on Monday, February 2nd, Valiuz provides advertisers with an unrivaled centralized measurement tool. Together, the three banners (Intermarché, Auchan & Chronodrive) represent a cumulative 27% market share in the grocery vertical.
"By integrating Intermarché, we have solved the issue of market fragmentation and created a new standard for brands and their media agencies: a unified performance measurement for Retail Media campaigns across the largest grocery perimeter available today. Valiuz Connect was designed to meet a dual need: more autonomy for brands and more clarity in performance analysis. It is an essential pillar of our client support strategy, with a roadmap full of upcoming evolutions," states Alban Schleuniger, Retail Media Business Leader France at Valiuz.
Valiuz: A Technological and Geographical Leader
A mature technology proven since 2025, Valiuz Connect also integrates the non-food retailer Boulanger. New banners and verticals will be announced very shortly.
However, this French consolidation is merely the first stone of a European strategy. Designed for international scale, the platform will integrate new geographical zones this year and all of Valiuz's European partners by 2027.
"In today's complex market, Valiuz brings real value through simplification and decision support, ultimately allowing our clients to better allocate their budgets. At Publicis, the Valiuz Connect platform allows us to confirm our position as a pioneering and exacting agency that effectively leverages the best technological tools on the market," explains Gaby Echeverri, Head of Retail Media Development Publicis Commerce at Publicis Connected Media France.
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