Following an initial collaboration announced at Leroy Merlin last September, Valiuz (Retail Media Agency and Data Alliance) and Imediacenter (a pioneering advertising agency in the in-store retail media market) are joining forces to address a new vertical: the home appliances and multimedia sector, with Boulanger.

The Retail Media Network of Valiuz and Tecnomat, a key player in the Italian home improvement and construction sector, today announce the signing of a strategic partnership agreement. Thanks to this agreement, Valiuz will be responsible for the commercialization and management of Tecnomat's Retail Media activities.

Valiuz, a Retail Media agency and Data alliance, establishes a Product division and appoints Thaddée Reynaud as Chief Product Officer (CPO) to support its development objectives.

Valiuz intégrera Gemini Enterprise pour stimuler l'adoption interne de l'IA et améliorer la collaboration, la productivité et l'agilité de ses équipes.

This collaboration marks a decisive step forward in the advertising utilization of retail data. For the first time, media buyers – advertisers and agencies – can gain self-service access to exclusive Valiuz segments directly via The Trade Desk’s omnichannel media buying platform, covering the entire Open Web, all while maintaining control over their media strategy and campaign optimization.

Decathlon partners with Valiuz to structure and accelerate its Retail Media strategy

Valiuz and Le Groupement Mousquetaires announced today a strategic partnership between Valiuz's Retail Media activity and Infinity Advertising.

Valiuz, the Data Alliance and Retail Media agency, is pleased to announce the appointment of Bruno Delahaye as Chairman of the Board of Directors.

This operation marks a strategic turning point for both entities, which have been closely collaborating since 2023, and aligns with Valiuz's aim to provide advertisers with integrated, measurable, and omnichannel management of their advertising campaigns throughout the acquisition funnel, from digital to physical stores.

Valiuz, the Data alliance and Retail Media agency, today announced it has obtained the eRetail Data Trust certification issued by the CESP (Centre for Media and Advertising Studies), a leading independent body in the field of advertising measurement. This official recognition comes at a strategic time for Valiuz, as it accelerates its technological and international development.