This operation marks a strategic turning point for both entities, which have been closely collaborating since 2023, and aligns with Valiuz's aim to provide advertisers with integrated, measurable, and omnichannel management of their advertising campaigns throughout the acquisition funnel, from digital to physical stores.

Valiuz, the Data alliance and Retail Media agency, today announced it has obtained the eRetail Data Trust certification issued by the CESP (Centre for Media and Advertising Studies), a leading independent body in the field of advertising measurement. This official recognition comes at a strategic time for Valiuz, as it accelerates its technological and international development.

The company is thus accelerating its international expansion and clearly stating its ambitions: to become the European leader in data and retail media.

The distribution chain Alcampo and Valiuz, a Retail Media Network and Data Alliance, have forged a strategic partnership aimed at boosting Alcampo's advertising activity, advancing Retail Media, and offering innovative and omnichannel solutions to enhance the visibility of their brands.

Valiuz's Retail Media agency and Krëfel announced today that they have signed a strategic partnership.

Valiuz Retail Media and drive-through pioneer Chronodrive announced today that they have signed a strategic partnership.

The European Commission has announced that it will withdraw its proposed ePrivacy Regulation within the next six months.

As marketing strategies evolve in response to the end of third-party cookies, second-party data takes on renewed relevance.

In a rapidly expanding Retail Media market, Imediacenter brings its expertise in creating both on-site and off-site advertising content to enhance Valiuz's offering. Imediacenter's creative studio ensures the production of a wide range of advertising media, from display banners and videos to social media content.

Teads and Valiuz are officially announcing their partnership, making the activation of a unique transactional database in France accessible across the entire Teads ecosystem. This new partnership offers agencies and media buyers the opportunity to activate Valiuz retail media data for their advertising campaigns on Teads, combining Teads' extensive reach – 91% of the digital population in France – with the transactions analyzed and segmented by Valiuz.