Artificial intelligence is transforming how we buy, sell, and manage data. However, contrary to some claims, it does not dehumanize commerce; it makes it more relevant.

Following the initial market announcement last September, Valiuz and Groupement Mousquetaires are finalizing the merger of their respective Retail Media activities—Valiuz and Infinity Advertising—this new term.

AI Agents: The New Interface of the Customer Journey Comment le commerce agentique rebat les cartes du Retail ?

2025 was a game-changer for Valiuz. We brought together the strengths of ADEO Retail Media, Imediacenter, and Infinity Advertising to become one single, united team. 🤗 Now, let’s look to 2026. Our vision is clear: becoming the European leader in Retail Media and Data. No big speeches—just action, data, and tangible impact for retailers, brands, agencies, and shoppers. 🎇 To our clients, partners, and teams: thank you for your trust. It is this collective energy that is our g

Powered by data, this programmatic solution enables the targeting of in-store advertising campaigns based on geolocation, time, and real-time foot traffic, setting a new standard for effectiveness in retail media.

Following an initial collaboration announced at Leroy Merlin last September, Valiuz (Retail Media Agency and Data Alliance) and Imediacenter (a pioneering advertising agency in the in-store retail media market) are joining forces to address a new vertical: the home appliances and multimedia sector, with Boulanger.

The Retail Media Network of Valiuz and Tecnomat, a key player in the Italian home improvement and construction sector, today announce the signing of a strategic partnership agreement. Thanks to this agreement, Valiuz will be responsible for the commercialization and management of Tecnomat's Retail Media activities.

Valiuz, a Retail Media agency and Data alliance, establishes a Product division and appoints Thaddée Reynaud as Chief Product Officer (CPO) to support its development objectives.

Valiuz intégrera Gemini Enterprise pour stimuler l'adoption interne de l'IA et améliorer la collaboration, la productivité et l'agilité de ses équipes.

This collaboration marks a decisive step forward in the advertising utilization of retail data. For the first time, media buyers – advertisers and agencies – can gain self-service access to exclusive Valiuz segments directly via The Trade Desk’s omnichannel media buying platform, covering the entire Open Web, all while maintaining control over their media strategy and campaign optimization.