Tecnomat Chooses Valiuz to Implement its Retail Media Strategy
- Hélène Allouard
- Nov 6
- 3 min read
Paris & Milano, le 6 novembre 2025 – The Retail Media Network of Valiuz and Tecnomat, a key player in the Italian home improvement and construction sector, today announce the signing of a strategic partnership agreement. Thanks to this agreement, Valiuz will be responsible for the commercialization and management of Tecnomat's Retail Media activities, leveraging its expertise in data utilization and advertising formats. Building on the experience gained with other major Italian mass-market retailers such as Leroy Merlin, Valiuz will implement its solutions to optimize the management of Tecnomat's advertising spaces, while ensuring a fluid and effective user experience. This partnership also represents a further step forward in the development of Valiuz, which thus consolidates its presence in Italy, confirming its trajectory of European expansion.
A Retail Media Revolution for Tecnomat with Valiuz
Alongside the strengthening of its presence in the territory with the opening of new physical stores, Tecnomat is today taking a further step forward in the digital sector.
In fact, following discussions initiated in mid-2024 with the data and Retail Media expert, and in continuity with the partnership launched between Valiuz and other major distribution retail brands, Tecnomat has chosen Valiuz to build its Retail Media strategy. A first testing phase was launched last March, ahead of the official roll-out scheduled for this autumn.
Sponsored Product, Display, and Video are the first Retail Media formats activated by Valiuz on Tecnomat's online channels. These will offer advertisers greater visibility, while ensuring a smooth and pleasant shopping experience for customers. Thanks to this long-term partnership, Tecnomat will benefit from Valiuz's expertise in the Retail Media sector and the strength of its data, offering advertisers more precise performance measurement of their campaigns.
« Retail Media is a key tool for increasing the visibility of products from our market-leading suppliers and offering increasingly relevant information to end customers who, due to their technical and professional experience, are very demanding. Thanks to the collaboration between Tecnomat's purchasing, e-commerce, and marketing teams and Valiuz, this partnership allows us to accelerate our digital evolution and propose innovative formats that will be important levers for our future development » stated Alberto Cordoni, Purchasing Group Coordinator at Tecnomat.
Italy: A Key Country in Valiuz's European Trajectory
This collaboration represents Valiuz's third partnership in Italy, following Leroy Merlin and BricoCenter. The Italian office, which currently has around ten employees, is rapidly growing.
Valiuz therefore continues its expansion with the ambition of extending its Retail Media expertise to new international territories, but also and above all, of strengthening its presence in the markets where it is already present. Already active in France (headquarters), Poland, Belgium, Spain, and Portugal, Valiuz aims to quickly become the European leader in data and Retail Media.
« We are delighted to collaborate with Tecnomat and put our Retail Media experience at the service of this key player in the home improvement sector in Italy, as well as its advertiser brands. This new partnership in the Italian market represents a fundamental strategic step for Valiuz. It is part of our commitment to extend our international presence and consolidate our offering in various sectors, particularly that of construction and home improvement, » specified Angelo Laino, Country Manager of Valiuz Italia.
About Valiuz :
Founded in 2019, Valiuz is a technological alliance that leverages collective intelligence to turn data into a strategic asset for innovation and commercial transformation. Supported by around twenty partner retailers—powerful yet complementary (including Leroy Merlin, Decathlon, Auchan, Kiabi, and Boulanger)—Valiuz pools and enhances data to enrich customer insights and personalize shopping experiences. In France, the company has an unrivaled customer database, making it the largest and most diverse information source available today. Valiuz connects brands with consumers at the point of purchase, both online and offline, through its omnichannel and omnimarket Retail Media offering, covering the entire customer journey—from profiling to on-site, off-site, in-store, and CRM activation, as well as advertising performance measurement. With its data-driven approach, Valiuz enables retailers to offer more relevant customer experiences, helps advertisers optimize their investments, and provides consumers with better-targeted and more responsible advertising. Already present in France, Italy, Poland, Belgium, Spain, and Portugal, the company aims to swiftly become the European leader in data and Retail Media.
About Tecnomat :
Founded in 2008, Tecnomat Italia offers professionals and small businesses a modern distribution model, focused on the sale of technical and finishing products for the maintenance, renovation, and construction of homes.
This innovative wholesale and retail formula allows us to be a reference point for private individuals and professionals who need large quantities of products, at low prices, and under one roof, thereby enabling them to save precious time.
Website: www.tecnomat.it
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