Decathlon partners with Valiuz to structure and accelerate its Retail Media strategy

Valiuz and Le Groupement Mousquetaires announced today a strategic partnership between Valiuz's Retail Media activity and Infinity Advertising.

Valiuz, the Data Alliance and Retail Media agency, is pleased to announce the appointment of Bruno Delahaye as Chairman of the Board of Directors.

This operation marks a strategic turning point for both entities, which have been closely collaborating since 2023, and aligns with Valiuz's aim to provide advertisers with integrated, measurable, and omnichannel management of their advertising campaigns throughout the acquisition funnel, from digital to physical stores.

Valiuz, the Data alliance and Retail Media agency, today announced it has obtained the eRetail Data Trust certification issued by the CESP (Centre for Media and Advertising Studies), a leading independent body in the field of advertising measurement. This official recognition comes at a strategic time for Valiuz, as it accelerates its technological and international development.

The company is thus accelerating its international expansion and clearly stating its ambitions: to become the European leader in data and retail media.

The distribution chain Alcampo and Valiuz, a Retail Media Network and Data Alliance, have forged a strategic partnership aimed at boosting Alcampo's advertising activity, advancing Retail Media, and offering innovative and omnichannel solutions to enhance the visibility of their brands.

Valiuz's Retail Media agency and Krëfel announced today that they have signed a strategic partnership.

Valiuz Retail Media and drive-through pioneer Chronodrive announced today that they have signed a strategic partnership.

The European Commission has announced that it will withdraw its proposed ePrivacy Regulation within the next six months.