Valiuz Appoints Thaddée Reynaud as Chief Product Officer
- Hélène Allouard
- Nov 4
- 2 min read
Paris, November 4, 2025 – Valiuz, a Retail Media agency and Data alliance, establishes a Product division and appoints Thaddée Reynaud as Chief Product Officer (CPO) to support its development objectives. This strategic new role comes as part of Valiuz's growth acceleration phase, with the ambition to become the European leader in Retail Media and Data.
A Recognized Expert in Product and AI
With over 15 years of experience in Product Management, Thaddée Reynaud has held senior Product leadership roles over the past eight years in B2B and international environments characterized by strong expansion and technological innovation.
Notably, he has driven product transformation initiatives within various organizations and, over the past five years at eexpand—a B2B Fintech player specializing in solutions for international trade—implemented an ambitious strategy centered on AI and data.
Renowned for his ability to combine strategic vision with operational execution, Thaddée Reynaud has developed a unique expertise in aligning business, product, and technology to create sustainable value with a focus on both user-centricity and Product ROI.
A Key Role in Valiuz's Expansion
As CPO, Thaddée Reynaud will be tasked with:
Defining and driving the product strategy in alignment with Valiuz's leadership vision;
Strengthening team alignment in a hyper-growth context;
Accelerating the development of innovative and differentiated solutions, particularly leveraging Artificial Intelligence, while maintaining high standards of quality and performance;
Supporting Valiuz's international expansion across Europe and beyond.
"I am thrilled to join the Valiuz team at this pivotal moment. Retail Media and transactional data are now key drivers for the entire sector, amidst a profound transformation driven by the rise of Artificial Intelligence and data sovereignty challenges. My goal is clear: to turn this unique wealth of resources into tangible value by working with the Product, Business, and Tech teams to develop high-performing, innovative, and differentiated solutions that strengthen Valiuz's international leadership and create sustainable value for retailers, advertisers, and consumers," adds Thaddée Reynaud, Chief Product Officer at Valiuz.
About Valiuz :
Founded in 2019, Valiuz is a technological alliance that leverages collective intelligence to turn data into a strategic asset for innovation and commercial transformation. Supported by around twenty partner retailers—powerful yet complementary (including Leroy Merlin, Decathlon, Auchan, Kiabi, and Boulanger)—Valiuz pools and enhances data to enrich customer insights and personalize shopping experiences. In France, the company has an unrivaled customer database, making it the largest and most diverse information source available today. Valiuz connects brands with consumers at the point of purchase, both online and offline, through its omnichannel and omnimarket Retail Media offering, covering the entire customer journey—from profiling to on-site, off-site, in-store, and CRM activation, as well as advertising performance measurement. With its data-driven approach, Valiuz enables retailers to offer more relevant customer experiences, helps advertisers optimize their investments, and provides consumers with better-targeted and more responsible advertising. Already present in France, Italy, Poland, Belgium, Spain, and Portugal, the company aims to swiftly become the European leader in data and Retail Media.
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