Hélène Allouard

The meeting provided a comprehensive overview of the ongoing transformations in the retail landscape, focusing on the effectiveness of integrating physical and digital channels.

Valiuz, France’s leading Retail Media network and data alliance, today announces the appointment of Magdalena Wójcik as Country General Manager for Poland. Based in Warsaw, she assumes full responsibility for the local development strategy in this key country for Valiuz. In Poland, where the Retail Media market is entering a new era of growth, Valiuz aims to accelerate the structuring of its operations, develop its omnichannel offering, and support the ramp-up of its local partnerships.

Paris, February 26, 2026 – Following a pilot program conducted by Valiuz (a Retail Media and data alliance agency) and Imediacenter (a pioneer in the in-store retail media market), at the Boulanger Englos store—the brand's flagship in Northern France—the household appliance and multimedia expert has announced the large-scale rollout of its in-store Retail Media offering across much of its national network. The objective is to provide brands with a high-impact, omnichannel advertising...