Bruno Delahaye, Chairman of Valiuz
- Hélène Allouard
- Sep 2
- 3 min read
Paris, September 3, 2025 – Valiuz, the Data Alliance and Retail Media agency, is pleased to announce the appointment of Bruno Delahaye as Chairman of the Board of Directors. This strategic decision by the Lille-based company reinforces its ambition to become the European leader in Retail Media. Currently a Partner at the French venture capital fund Cathay Innovation, Bruno Delahaye will serve as Non-Executive Chairman of Valiuz, supporting CEO Sébastien Zecchini in the company’s next stages of growth.
With over 20 years of experience in consumer-related fields, digital retail, Retail Media, data analytics, as well as AI and machine learning, Bruno Delahaye brings solid and recognized expertise to Valiuz.
In his role as Chairman of the Board of Directors, he will work closely with Sébastien Zecchini and his Executive Committee to validate the company’s strategy and ensure its successful execution.
Bruno Delahaye was one of the first members of KXEN, a U.S. startup specializing in Machine Learning, where he developed and led operations across Europe, the Middle East, and Africa before relocating to Silicon Valley to oversee their acquisition by SAP. At SAP, he founded and led the Predictive Sales team for SAP North America and Latin America.
He later became CEO of Reach Analytics in Redwood City, helping transform it into a leading self-service platform for customer acquisition, which was later acquired by a data-driven marketing company.
More recently, he was one of the early members of Walmart’s Retail Media division, playing a key role in the growth of Walmart Connect, where he led and developed the Analytics business. Serving tens of thousands of advertisers, Walmart’s Retail Media division now generates billions of dollars in revenue.
Since 2023, Bruno Delahaye has been a Partner at Cathay Innovation, where he oversees topics related to consumption and digital retail, leveraging his industry and operational expertise.
Bruno Delahaye also brings a keen understanding of the challenges, trends, and opportunities in the consumer sector, having actively contributed to its evolution in both Europe and the United States.
« Valiuz is currently the only European platform capable of aggregating and activating such a wealth of commercial data, covering 80% of French households. My role is to support Sébastien and the team in transforming this collective intelligence into a driver of growth and innovation for Retail Media, serving consumers, retailers, and advertisers alike.» Bruno Delahaye, Chairman of Valiuz.
“Valiuz recognizes the opportunity of being supported by a true expert in data, AI, as well as omnichannel retail and Retail Media. His knowledge, combined with his experience at Walmart Connect, represents a significant asset for Valiuz, which has always placed data at the heart of Retail Media. In a highly competitive and still maturing market, he helps us implement operational excellence and integrate the latest innovations from Artificial Intelligence and digital solutions.” Sébastien Zecchini, CEO of Valiuz.
À propos de Valiuz :
Founded in 2019, Valiuz is a technological alliance leveraging collective intelligence to transform data into a strategic asset for innovation and commerce transformation. With around twenty partner brands, both powerful and complementary (including Leroy Merlin, Decathlon, Auchan, Kiabi, and Boulanger), Valiuz consolidates and optimizes data to enhance customer knowledge and strengthen the personalization of shopping experiences. In France, the company boasts an unparalleled customer database, making it the largest and most diversified source of information available to date. Additionally, Valiuz connects brands with consumers during their purchases, both online and offline, through its omnichannel and market-spanning Retail Media offering. This spans the entire customer journey, from profiling to activation (onsite, offsite, in-store, and CRM), and includes advertising performance measurement. Thanks to its data-driven approach, Valiuz enables retailers to deliver more relevant customer experiences, advertisers to maximize their investments, and consumers to benefit from better-targeted and more responsible advertising. Already present in France, Italy, Poland, and Spain, the company aims to quickly become the European leader in data and Retail Media.
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