Hélène Allouard

Valiuz, a Retail Media agency and Data alliance, establishes a Product division and appoints Thaddée Reynaud as Chief Product Officer (CPO) to support its development objectives.

This collaboration marks a decisive step forward in the advertising utilization of retail data. For the first time, media buyers – advertisers and agencies – can gain self-service access to exclusive Valiuz segments directly via The Trade Desk’s omnichannel media buying platform, covering the entire Open Web, all while maintaining control over their media strategy and campaign optimization.

This operation marks a strategic turning point for both entities, which have been closely collaborating since 2023, and aligns with Valiuz's aim to provide advertisers with integrated, measurable, and omnichannel management of their advertising campaigns throughout the acquisition funnel, from digital to physical stores.