AI Agents: The New Interface of the Customer Journey Comment le commerce agentique rebat les cartes du Retail ?

Powered by data, this programmatic solution enables the targeting of in-store advertising campaigns based on geolocation, time, and real-time foot traffic, setting a new standard for effectiveness in retail media.

Following an initial collaboration announced at Leroy Merlin last September, Valiuz (Retail Media Agency and Data Alliance) and Imediacenter (a pioneering advertising agency in the in-store retail media market) are joining forces to address a new vertical: the home appliances and multimedia sector, with Boulanger.

The Retail Media Network of Valiuz and Tecnomat, a key player in the Italian home improvement and construction sector, today announce the signing of a strategic partnership agreement. Thanks to this agreement, Valiuz will be responsible for the commercialization and management of Tecnomat's Retail Media activities.

This collaboration marks a decisive step forward in the advertising utilization of retail data. For the first time, media buyers – advertisers and agencies – can gain self-service access to exclusive Valiuz segments directly via The Trade Desk’s omnichannel media buying platform, covering the entire Open Web, all while maintaining control over their media strategy and campaign optimization.

Decathlon partners with Valiuz to structure and accelerate its Retail Media strategy

Valiuz and Le Groupement Mousquetaires announced today a strategic partnership between Valiuz's Retail Media activity and Infinity Advertising.

Valiuz, the Data Alliance and Retail Media agency, is pleased to announce the appointment of Bruno Delahaye as Chairman of the Board of Directors.

This operation marks a strategic turning point for both entities, which have been closely collaborating since 2023, and aligns with Valiuz's aim to provide advertisers with integrated, measurable, and omnichannel management of their advertising campaigns throughout the acquisition funnel, from digital to physical stores.

Valiuz, the Data alliance and Retail Media agency, today announced it has obtained the eRetail Data Trust certification issued by the CESP (Centre for Media and Advertising Studies), a leading independent body in the field of advertising measurement. This official recognition comes at a strategic time for Valiuz, as it accelerates its technological and international development.

The company is thus accelerating its international expansion and clearly stating its ambitions: to become the European leader in data and retail media.

The distribution chain Alcampo and Valiuz, a Retail Media Network and Data Alliance, have forged a strategic partnership aimed at boosting Alcampo's advertising activity, advancing Retail Media, and offering innovative and omnichannel solutions to enhance the visibility of their brands.

Valiuz's Retail Media agency and Krëfel announced today that they have signed a strategic partnership.

Valiuz Retail Media and drive-through pioneer Chronodrive announced today that they have signed a strategic partnership.

In a rapidly expanding Retail Media market, Imediacenter brings its expertise in creating both on-site and off-site advertising content to enhance Valiuz's offering. Imediacenter's creative studio ensures the production of a wide range of advertising media, from display banners and videos to social media content.

Teads and Valiuz are officially announcing their partnership, making the activation of a unique transactional database in France accessible across the entire Teads ecosystem. This new partnership offers agencies and media buyers the opportunity to activate Valiuz retail media data for their advertising campaigns on Teads, combining Teads' extensive reach – 91% of the digital population in France – with the transactions analyzed and segmented by Valiuz.

After integrating the advertising inventories of Auchan, Boulanger, and Kiabi, Valiuz welcomes the teams and advertising assets of ADEO's brands, thereby consolidating its unique market position. This new merger allows Valiuz to extend its existing offer with new verticals and strengthen its presence in Europe.

Kiabi, a leader in affordable fashion, continues its diversification with the launch of its Retail Media offering in partnership with ValiuzAdz. This new step is part of a clear ambition: to support families at every stage of their daily lives by providing a rich, accessible, and diverse experience, both online and in-store.

Valiuz Adz, Retail Media agency of the Valiuz alliance, and Boulanger today announce a strategic partnership. From September 2024, Valiuz Adz will market e-Retail Media activation offers for Boulanger (audience extension, on site) based in particular on the Kamino technological platform. The objective: to offer brands an integrated solution, combining performance, innovation and customer knowledge.

Valiuz Adz, retail media agency of the Valiuz Alliance which brings together around twenty brands counting among the French population's favorite brands, announces today that it has entered into a strategic partnership with LiveRamp, leader in data collaboration platforms.