Hélène Allouard

Powered by data, this programmatic solution enables the targeting of in-store advertising campaigns based on geolocation, time, and real-time foot traffic, setting a new standard for effectiveness in retail media.

Following an initial collaboration announced at Leroy Merlin last September, Valiuz (Retail Media Agency and Data Alliance) and Imediacenter (a pioneering advertising agency in the in-store retail media market) are joining forces to address a new vertical: the home appliances and multimedia sector, with Boulanger.

The Retail Media Network of Valiuz and Tecnomat, a key player in the Italian home improvement and construction sector, today announce the signing of a strategic partnership agreement. Thanks to this agreement, Valiuz will be responsible for the commercialization and management of Tecnomat's Retail Media activities.