Powered by data, this programmatic solution enables the targeting of in-store advertising campaigns based on geolocation, time, and real-time foot traffic, setting a new standard for effectiveness in retail media.

Following an initial collaboration announced at Leroy Merlin last September, Valiuz (Retail Media Agency and Data Alliance) and Imediacenter (a pioneering advertising agency in the in-store retail media market) are joining forces to address a new vertical: the home appliances and multimedia sector, with Boulanger.

The Retail Media Network of Valiuz and Tecnomat, a key player in the Italian home improvement and construction sector, today announce the signing of a strategic partnership agreement. Thanks to this agreement, Valiuz will be responsible for the commercialization and management of Tecnomat's Retail Media activities.

This collaboration marks a decisive step forward in the advertising utilization of retail data. For the first time, media buyers – advertisers and agencies – can gain self-service access to exclusive Valiuz segments directly via The Trade Desk’s omnichannel media buying platform, covering the entire Open Web, all while maintaining control over their media strategy and campaign optimization.

In a rapidly expanding Retail Media market, Imediacenter brings its expertise in creating both on-site and off-site advertising content to enhance Valiuz's offering. Imediacenter's creative studio ensures the production of a wide range of advertising media, from display banners and videos to social media content.

Teads and Valiuz are officially announcing their partnership, making the activation of a unique transactional database in France accessible across the entire Teads ecosystem. This new partnership offers agencies and media buyers the opportunity to activate Valiuz retail media data for their advertising campaigns on Teads, combining Teads' extensive reach – 91% of the digital population in France – with the transactions analyzed and segmented by Valiuz.

Valiuz Adz, retail media agency of the Valiuz Alliance which brings together around twenty brands counting among the French population's favorite brands, announces today that it has entered into a strategic partnership with LiveRamp, leader in data collaboration platforms.

Auchan France and its Retail Media agency Valiuz Adz, choose Kamino Retail, the new generation Retail Media platform, as a technological partner to develop and operate Auchan's on-site activation offer. 

This partnership allows the advertising agencies of Prisma Media Solutions, Canal+ Brand Solutions, Dailymotion Advertising and Valiuz to activate the largest data base in retail in France (55 million unique customers and 17 prestigious partner brands) within the media of the Vivendi group.

By choosing Equativ, the independent French adtech, Valiuz, the data alliance the most powerful retailer on the French market, accelerates and structures its offer.